Product Development & Fashion Consultancy
A Greige State is more than a name, it’s a mindset. It's the raw, uncoloured space where everything begins.
Hi, I’m Zoe and at …
A Greige State, we work with fashion brands in their formative start-up phase, and established brands looking to scale. Helping to shape identity, refine product direction, and build clear, creative paths to launch and also to grow.
This is where potential turns into product, through strategy, style, and structure.
Combining brand strategy, creative direction, and hands-on product development to guide founders from initial idea to final execution. Whether you're shaping your brand vision, planning your first drop, or refining your range to scale up.
With 18 years in the fashion industry, spanning Buying, Merchandising, Product Development, Design, and Creative Direction. I saw emerging brands and independent creatives with strong visions but without the right tools or structure to bring them to life.
Find your voice, define your space in the market and make decisions that align with your long-term vision.
Includes:
Brand foundation sessions
Tone of voice & brand storytelling
Customer + competitor analysis
Strategic mapping for product alignment
Brand clarity reports (ideal for pre-launch)
Brand Strategy & Positioning
Shape your collection with a strong point of view and a structure that makes sense creatively and commercially.
Includes:
Moodboard & visual direction support
Drop planning & season mapping
Range balancing & pricing strategy
Fit philosophy and style hierarchy
Founder–designer creative mentoring .
Direction & Range Planning
Make better product with less guesswork. We support the messy middle from early sampling to final sign-off
Includes:
Critical path setup
Sample review & feedback
Fit notes, spec support & factory liaison
Sourcing guidance (fabrics, trims, factories)
Pre-production reviews
Product Development & Fitting
Set your brand up with lean, future-facing tools to streamline how you work and save you time, money, and mistakes.
Includes:
AI-assisted product development templates
Dropbox & file structure setup
Range planners, calendars, spec trackers
Custom toolkit builds for solo founders or small teams
